Expedia UK "Life of a Cloud"
In fall, 2005, Daron Murphy scored a sonic mnemonic (“Let Yourself Go”) for Expedia.co.uk, featuring a mellifluous vocal performance by Laura Dawn. Expedia chose to implement the mnemonic immediately, using it in all of their television, cinema, and radio advertising.
In 2006, Daron scored his first complete spot for Expedia (the one you see here)—kicking off their brand new “Blue Sky” campaign. Listen for our mnemonic at the end!